Press Record: The playbook that turned YouTube into her #1 lead source
Tue, Dec 1 · 10 AM AZ/MST · 11 AM CST · 12 PM EST · Live on Zoom · Free
Alexis Diaz was handed a playbook, actually put it into play, and it changed her business. Today 83% of her clients found her on YouTube. Her team has closed 182 homes and $58.7M in volume, most of it from inbound YouTube leads.
On Dec 1 she's showing you exactly how she did it: what worked, what didn't, and the systems that keep her consistent. Your playbook is Dec 1. What you do with it is up to you.
Meet your instructor
Alexis Diaz
The agent behind Evolve in Real Estate on YouTube.
Alexis is a Florida real estate advisor and the host of Evolve in Real Estate with Alexis Diaz, her YouTube channel that guides viewers through the world of Central Florida real estate. Twice a week, she posts videos on market trends, family-friendly neighborhoods, new construction and home-buying tips across Orlando, Ocala, Tampa and Wesley Chapel. She's also the CEO of Evolve Estates Group at eXp.
Melissa Esparza
Director of Operations · BEST | eXp RealtyI bring agents together with people who are actually doing it. Most agents don't need more ideas, they need a system they can stick with. That's why I invited Alexis. Questions before Dec 1? Text me. I'd love to hear from you.
Sound familiar?
You've been meaning to start a channel.
You know buyers and sellers are on YouTube. You've watched other agents do it. But you don't know where to start, you post twice and stop, and the camera still feels awkward.
This is your sign. One class, one plan, and a way to stay consistent that fits a real agent's week.
Why YouTube, why now
Your next client is already watching.
Buyers and sellers research before they ever call an agent. YouTube is where they get to know you first.
people use YouTube every month. It's the world's second-largest search engine.
YouTube / GoogleYouTube is the most-watched streaming platform on U.S. TVs. Your videos play in living rooms.
Nielsen, The Gaugeof home buyers start their search online, before they talk to an agent.
NAR 2025 Profile of Home Buyers & Sellersof sellers say their agent used video to market their home. Most agents still aren't doing it.
NAR 2025 Profile of Home Buyers & SellersMost buyers (43%) still find their agent through a referral. YouTube makes you easy to refer: when a friend says "call my agent," your videos are what they watch next.
What we'll cover
Five big topics. Plenty of live Q&A. One plan you can use.
You'll leave knowing what content brings in business, how to keep showing up, and how to turn viewers into clients.
- Her story
Alexis's YouTube journey
What worked, what didn't, and how YouTube became the place 83% of her clients find her.
- Lead gen
YouTube as a lead-generation tool
Why YouTube works differently from other social platforms, and keeps bringing in business long after you post.
- Audience
Content that attracts the right audience
How to pick topics that bring in the clients you want, not just views.
- Systems
Systems that make consistency possible
The systems Alexis's team uses to keep showing up, even when business gets busy.
- Clients
From viewer to client
Turn views into calls, conversations and appointments.
- Q&A
Extended live Q&A
Plenty of time to ask Alexis about your own channel, your market and what to do next.
Don't keep this to yourself
Send this to your agent friends.
Alexis put one playbook into play and it changed her business. This is a must-attend, and the agents in your circle deserve the same shot. Invite them to save a seat.
When they RSVP, have them put your name in "Who invited you?"
Full-time or building around another job
This is worth blocking an hour for.
Full-time agent? You're booked with showings, listings and follow-up. YouTube becomes the part of your business that keeps working while you're in the field.
Working around another job? That's exactly why YouTube matters for you. A video keeps answering questions and earning trust while you're at work.
Either way, treat it like a listing appointment. Join from the office, your car or your phone.
- 100% online on Zoom. Your camera is your choice, but you'll want it on. Come ready to be present.
- Block your calendar. If the questions keep coming, we may run a little over.
- Leave with a posting plan that fits your schedule, full-time or part-time.
The timing matters
Start in Q4. Get found in Q1.
Plan & film
Pick your lane and bank your first videos while the market is quieter.
Post consistently
Show up every week. YouTube learns who your videos are for.
Get found
New-year buyers and sellers start researching, and your videos are already there.
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Your channel won't start itself.
One morning on Tuesday, December 1 can change how buyers and sellers find you next year. Save your seat now and show up ready to press record.
🎟 Invite an agent friend. Every agent who RSVPs with your name = 1 raffle ticket for a $100 gift card, drawn live Dec 2 with our sponsor.
"I bought the ring light. It's still in the box."
"I posted three videos, got 11 views, and quit. Was I doing it wrong?"
"I work full-time and sell real estate on the side. When am I supposed to film?"
"I don't even know what I'd talk about."
Every one of these gets answered on Dec 1. Bring your questions. Save your seat →